AXA Philippines, one of the largest and fastest-growing insurance companies in the country, clinched the 2025 Outstanding Digital Customer Experience Award – Bancassurance for its Emma by AXA PH app at the Digital CX Awards. The innovative platform is designed to empower customers in managing their policies conveniently, and was recognized for its seamless self- service features, real-time claims tracking, and personalized wellness and financial tools. With a nearly 70% adoption rate and a customer satisfaction score of close to 90% in 2024, Emma continues to redefine digital innovation in insurance—helping customers believe in a future where they know they can take control of their protection and well-being.
The Digital CX Awards honors the world’s leading and groundbreaking financial service institutions for their exceptional contributions to digital-based customer experiences and innovation. It is organized by The Digital Banker, a globally renowned trusted news, business intelligence, and research provider for the worldwide financial services sector. This milestone for AXA Philippines celebrates not only the success of Emma but also the collaborative efforts of the cross-functional support teams and dedicated distributors to the customers who continuously inspire innovation.
ABOUT AXA PHILIPPINES
Established in 1999, AXA Philippines is one of the largest insurance companies in the country. It offers financial security to close to 2 million individuals through its group and individual life insurance as well as general insurance products.
AXA Philippines is one of the first to introduce bancassurance operations in the country and is among the pioneers in the investment-linked insurance sector.
AXA Philippines is a joint venture between the AXA Group, headquartered in France, GT Capital Holdings, Inc. (GT Capital), a leading listed conglomerate in the Philippines, and Metropolitan Bank and Trust Company (Metrobank), one of the Philippines’ largest financial institutions. It is duly recognized by the Insurance Commission and has license to operate and engage in life and general insurance business under License No. 2025/14-R.
For more information on AXA Philippines and their products, visit their website at www.axa.com.ph.
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