Hino Motors Philippines recently gathered its nationwide dealer network for the 10th Annual Dealer Conference, celebrating a decade of dealer partnerships and its legacy of supporting Filipino enterprises with quality, durability, reliability, and Total Support. The festivities, held at Shangri-La Mactan in Cebu, brought together HMP’s nationwide dealer network under the inspiring banner of “One Team Hino: A Decade of Excellence,” honoring recent achievements and setting ambitious sights on the future.
The Hino Annual Dealer Conference wasn’t just a gathering; it was a vibrant celebration of shared success. Dealer principals, executives, and operations leads from across the country convened to review the past year’s triumphs and strategically chart a course for even greater growth, deeper customer connections, and consistent value delivery in the years to come.
HMP has continuously expanded its reach through its growing dealership network, solidifying its promise to Filipino businesses with dependable commercial vehicles and an unparalleled Total Support approach. This philosophy transcends mere transactions; it’s a commitment to genuine partnership, ensuring businesses remain efficient, resilient, and primed for prosperity.
More Than Just a Vehicle: A Legacy of Partnership
“When you buy a Hino, you don’t just buy the product. You gain access to a full suite of services and expertise that keep our customers’ operations running smoothly,” said HMP President Shingo Sakai. “Continued investment in our people is key to fulfilling that promise and delivering real value.”
Celebrating the Pillars of Success: The Hino Dealer Awards
The heart of Hino's success beats strongest through its dedicated dealer network – the frontline, the brand ambassadors, and the embodiment of HMP's values. Their passion, perseverance, and unwavering performance are what truly move the brand forward.
This is why one of the conference’s most anticipated moments was the Dealer Awards, a shining recognition of those who exemplify Hino's commitment to reliability, teamwork, and a shared drive to support customers, partners, and stakeholders.
A resounding applause as Hino Carmona was crowned 2024 Dealer of the Year, a testament to their outstanding business results, operational excellence, and consistent, top-tier customer service. The evening also celebrated the remarkable achievements of Hino U.N. Avenue, Hino Balintawak, Hino Batangas, and Hino Cebu highlighting the depth of talent and dedication that permeates the entire Hino network.
“These awards reflect what Hino stands for: reliability, teamwork, and a shared drive to support our customers,” said HMP Chairman Vicente T. Mills, Jr. “Our dealers are the bridge to our customers and embody the Hino brand in every interaction. Their dedication drives our continued progress and impact.”
As Hino Motors Philippines steps into its next decade, it remains steadfast in its mission to adapt to the evolving needs of commercial transport, constantly strengthening customer engagement and dealer performance. Backed by its exceptional teams and partners, HMP is poised to continue delivering dependable solutions that powerfully drive Filipino businesses forward.
Among the other awards given were:
2024 President’s Award of Excellence - Hino Davao and Hino Paranaque
2024 Chairman’s Steward Leadership Award - Hino Pampanga and Hino Naga
2024 Vehicle Sales of The Year
NCR - Hino Pasig
Provincial - Hino Davao
2024 Service Dealer of the Year
NCR - Hino Balintawak
Provincial - Hino Panay
2024 Parts Dealer of the Year
NCR - Hino Balintawak
Provincial - Hino Carmona
About Hino Motors Philippines Corporation
Hino Motors Philippines Corporation (HMP) is primarily engaged in the exclusive assembly and distribution of quality Hino trucks and buses, the distribution of genuine Hino spare parts, and the manufacturing and distribution of other automotive-related products and services in the Philippines.
Originally incorporated in March 1975 under the name Pilipinas Hino, Inc. (PHI) before it changed its name to HMP in 2015, the company was a joint venture among Filipino investors, Hino Motors, Ltd., and the Marubeni Corporation of Japan.
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